> ## Content Index > Fetch the complete content index at: https://www.web3-advertising.com/llms.txt > Use this file to discover other available public pages before exploring further. # Why we start everyone on a small test - URL: https://www.web3-advertising.com/why-we-start-everyone-on-a-small-test/ - Published: 2026-09-25T07:45:50.000Z - Updated: 2026-09-25T07:45:50.000Z - Description: Proof we can deliver, before you commit any real budget. - Author: Wayne Hattingh Most advertising companies want you spending as much as possible, as fast as possible. We do the opposite. Last week [I talked about trust](https://www.web3-advertising.com/every-bad-hiring-experience-is-a-brand-problem/) and how companies are burning that not taking care of their customers, directly or indirectly. I talked with a friend a few days back, and she said, all she wants is just to be part of something meaningful. And to have something meaningful, you need something that people can actually use, and that usually includes a fair amount of trust too. **That's why everyone who works with us starts on a small test.** It's a $1,000 for 15,000 uniquely targeted, wallet-connected impressions. And we don't look beyond that until it's run and we have the full results report in our hands. There's a reason we work this way. **It's the honest, transparent way to answer the question every project has: will this work for us or not?** Projects come to us from two very different places. Some are well-known and already carry real trust in the market. And even though we think they'll do really well, there's no guarantee. A good name and a big budget still tell you nothing about how a project performs inside our system, against the kind of targeting we do. And plenty of them have been burned before. They've spent big money advertising in crypto and most got almost nothing back for it. So the last thing they want is to hand over more money based on vibes and hype. We put our money where our mouth is. We show what we can actually do before we ask them to commit to anything. For them, the test proves the work. Others are early. Small footprint, not much of a name yet. We tell them straight, that without much market recognition, trust could be thinner, and so a campaign is less likely to convert with big numbers. It's not to say it won't, but that's what we've seen in our experience. We always set realistic expectations before anyone spends a cent. Many still want to go ahead. It's understandable, because our targeting gets them in front of a legit filter of their target audience. So if they run an ad, they find out where they really stand for a thousand dollars, instead of torching thousands. **The test works in the advertiser's favour, whether they're new in the market or an OG.** Well known projects get solid data from a mature crypto audience. Early projects either strike it lucky and hit a windfall of adoption, or they get a cheap and honest read on where they really stand in the market. **Either way, nobody has to break the bank on a guess or our test**. Most of all, it protects our most valuable asset, the trust we build with the people we work with. We don't want to be the company that took a big bag and delivered nothing. In a market this small reputation is King, and it would cost us far more than the fee was ever worth. [The test](https://www.specify.sh/?ref=web3-advertising.com) starts the partnership off on even footing. We only grow an account once there's a real result to grow it on, and both parties clearly see the benefit of continuing. **A test campaign is a demonstration of trust, and a demonstration of what we can deliver.** [Every bad hiring experience is a brand problemEvery interaction with your project either builds trust or burns it![](https://storage.ghost.io/c/dd/d7/ddd7acdd-b0e2-462c-8132-53172eb6962a/content/images/icon/w3a-9e2f5722-66a5-45a5-a5ea-22efdb64e675.png)Web3-AdvertisingWayne Hattingh![](https://storage.ghost.io/c/dd/d7/ddd7acdd-b0e2-462c-8132-53172eb6962a/content/images/thumbnail/your-customer-997f3af5-af76-4609-92a7-b006965264e5.png)](https://www.web3-advertising.com/every-bad-hiring-experience-is-a-brand-problem/)