Advertisers
Web3 projects and companies that purchase advertising to promote their products and services
The businesses, projects, or protocols that pay to reach potential customers through paid media. Advertisers are motivated by user acquisition, driving specific actions (transactions, signups, purchases), and achieving positive ROI on their ad spend.
In web3, this includes DeFi protocols, NFT projects, dApps, exchanges, and blockchain infrastructure companies.
Their ads show up on publisher's sites usually via an ad network.