Nº 1
50+ campaigns and everyone's first ask is new users. It's not where volume comes from.
Your most valuable users already left once.
18:42 — mast broadcasting. signal clear.
The publication for web3 growth
Marketing that *earns* attention onchain.
Playbooks and field notes on growing crypto products, from people who've done it
Featured dispatch
50+ campaigns and everyone's first ask is new users. It's not where volume comes from.
Your most valuable users already left once.
By Ross Neilson · 3 min read
Dispatches from the frontierAll articles →
Nº 2
Code got cheap. Distribution got expensive.
More products bidding for the same finite attention. This doesn't make distribution harder, it makes it expensive. Different problem, different fix.
Nº 3
Why crypto marketing feels a decade behind web2
We worked this out the embarrassing way: by being the problem.
Nº 4
How to run a user survey that actually qualifies
We built our first product without asking a single user what they wanted. The survey that fixed that mistake is worth copying.
Nº 5
Our course just became something bigger
We started Web3-Advertising as a course and had huge success. After a limited launch we had over 200 sign
Nº 6
Three places web3 advertising is broken
Your campaigns could be doing better than you think.
Written by *operators*
Field notes from people who build and grow onchain products.
Field reports
Read by the people *building* onchain.
What crypto marketers say about the work.
What was packaged as "5 hours" is honestly a full-blown masterclass — the type people charge 5 figures for.
Gave me valuable context, new perspectives, and resources to move beyond vanity metrics and focus on tangible, measurable KPIs.
Genuinely insightful — loved the interviews in between too, they gave a lot of context.