Navigate web3 performance marketing with clarity.

    The course that teaches you to run, measure, and optimize web3 ad campaigns — master the newest tech in web3 marketing to grow your project.

    Next Cohort — $139
    Certificate included

    Opens in 01d 13h 22m 39s

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    SpecifyTaught by the team behindSpecify
    Course Overview

    Learn Web3 Advertising

    Learn to launch high-performing blockchain ad campaigns from scratch. This course covers everything from audience targeting and budget allocation to conversion tracking and campaign optimization.

    77 chapters
    5 hours 4 min total
    Certificate included
    $139$300
    Save $161

    Cohort 3 opens in

    01
    Days
    13
    Hours
    22
    Min
    39
    Sec
    All modules, quizzes, and final exam
    Guest instructor sessions
    Verified certificate on completion
    Lifetime access to course materials
    Join Waitlist

    Price increases to $179 next cohort

    Built by Practitioners

    Learn from Real Campaign Experience

    This course is built from hands-on experience running web3 ad campaigns—not theory. Every lesson comes from real results achieved for projects.

    Specify

    Ross from Specify

    We noticed a gap in education around performance marketing for web3.
    Having run campaigns driving millions in volume, we decided to fix that.

    Learn more about Specify

    Guest Instructors

    Agustin
    Sky

    Agustin

    Marketing at Sky

    Why Brand Matters in a Crowded Market

    Ravi
    CoW DAO

    Ravi

    Growth at CoW DAO

    Metrics That Matter

    Ilya
    Zerion

    Ilya

    Growth at Zerion

    Segmentation and the Art of Knowing Your Users

    What You'll Learn

    Skills That Drive Results

    By the end of this course, you'll have the knowledge and frameworks to run profitable web3 ad campaigns.

    1

    Master On-Chain Targeting

    Learn to reach wallet holders, token stakers, and DeFi users with precision targeting unavailable in traditional marketing.

    2

    Track Real ROI

    Measure CAC, LTV, and ROAS accurately. Attribute conversions to specific campaigns and optimize spend for maximum returns.

    3

    Understand Pricing Models

    Navigate CPM, CPC, CPA, and crypto-native models like cost-per-wallet. Know when to use each for your goals.

    4

    Launch with Confidence

    Go from zero to running optimized campaigns. No prior marketing experience required—we cover everything step by step.

    Course Resources

    Your Performance Marketing Toolkit

    Tools, community, and resources to give you a real edge in web3 advertising.

    Included with the course

    Performance Marketing Community

    Completing the course earns you fellowship status — an on-chain credential and access to a private community of web3 marketers who are actively running campaigns.

    Mint Your Fellowship NFT

    Complete the course and mint a free on-chain credential that proves your expertise.

    Exclusive Telegram

    Get direct access to a private group for performance marketing Q&A with practitioners.

    Events & Spaces

    Invitations to private AMAs, Twitter Spaces, and in-person meetups with industry leaders.

    Start Your Performance Marketing Journey

    Cohort 3 opens soon at $139 (regularly $300). Join the waitlist and be the first to know when enrollment opens.

    Join Waitlist