Nº 1
Crypto has a search problem.
We spend fortunes getting attention in web3 and almost nothing getting found. Crypto decided search doesn't apply, but it does.
18:42 — mast broadcasting. signal clear.
The publication for web3 growth
Marketing that *earns* attention onchain.
Playbooks and field notes on growing crypto products, from people who've done it
Featured dispatch
Crypto has a search problem.
We spend fortunes getting attention in web3 and almost nothing getting found. Crypto decided search doesn't apply, but it does.
By Madusha Thilakarathna · 4 min read
Dispatches from the frontierAll articles →
Nº 2
Sometimes growth comes from luck.
A short story about how we stumbled upon our best growth channel that boosted our ranks from 750 to over 21,000 users in just over a week.
Nº 3
Killed at the bottom
How to defend a good campaign when the numbers say otherwise
Nº 4
Every startup does marketing. Most do it by accident.
Founders think marketing starts when there is budget for it. By then the headline is written, the channel is picked, and nobody wrote down who any of it was for. The cost is not a bad website. It is not being able to tell what went wrong.
Nº 5
Make sure you don't have retention backwards.
Your first ten users already know.
Nº 6
Boring problems
A lot of good crypto companies died this year. The reason is boring
Written by *operators*
Field notes from people who build and grow onchain products.
Ross Neilson
Cofounder of TICC, building Specify, Outposts, Maru and of course W3A.
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Madusha Thilakarathna
Co-founder @ TICC. Building Specify, Outposts, Maru and W3A.
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Wayne Hattingh
Always learning, never bored. Partnerships @TICC
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Ilya Zhukov
Five-time founder, Fundraising advisor, Fintech and Crypto CMO, and Guest instructor on the course.
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Filip Josipović
Product marketing professional, 15+ years across agency, enterprise, and startups. Now consulting on marketing strategy for early-stage DeFi/Web3 startups: brand discovery, positioning, GTM. Background: Microsoft, Leo Burnett, B2B SaaS.
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Field reports
Read by the people *building* onchain.
What crypto marketers say about the work.
What was packaged as "5 hours" is honestly a full-blown masterclass — the type people charge 5 figures for.
Gave me valuable context, new perspectives, and resources to move beyond vanity metrics and focus on tangible, measurable KPIs.
Genuinely insightful — loved the interviews in between too, they gave a lot of context.