Nº 1
What are you actually paying for?
Everything that happens between a wallet connecting and you paying for a user.
18:42 — mast broadcasting. signal clear.
The publication for web3 growth
Marketing that *earns* attention onchain.
Playbooks and field notes on growing crypto products, from people who've done it
Featured dispatch
What are you actually paying for?
Everything that happens between a wallet connecting and you paying for a user.
By Madusha Thilakarathna · 5 min read
Dispatches from the frontierAll articles →
Nº 2
What happens after the test
After the test, you choose how you want to pay for the users we bring you.
Nº 3
We don't guess
Our targeting runs on what wallets have actually done.
Nº 4
Why we start everyone on a small test
Proof we can deliver, before you commit any real budget.
Nº 5
Every bad hiring experience is a brand problem
Every interaction with your project either builds trust or burns it
Nº 6
You can't tell a good user from their first trade.
The whale and the tourist look the same on their first trade. Only time tells them apart.
Written by *operators*
Field notes from people who build and grow onchain products.
Wayne Hattingh
Always learning, never bored. Partnerships @TICC
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Madusha Thilakarathna
Co-founder @ TICC. Building Specify, Outposts, Maru and W3A.
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Ross Neilson
Cofounder of TICC, building Specify, Outposts, Maru and of course W3A.
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Ilya Zhukov
Five-time founder, Fundraising advisor, Fintech and Crypto CMO, and Guest instructor on the course.
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Filip Josipović
Product marketing professional, 15+ years across agency, enterprise, and startups. Now consulting on marketing strategy for early-stage DeFi/Web3 startups: brand discovery, positioning, GTM. Background: Microsoft, Leo Burnett, B2B SaaS.
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Field reports
Read by the people *building* onchain.
What crypto marketers say about the work.
What was packaged as "5 hours" is honestly a full-blown masterclass — the type people charge 5 figures for.
Gave me valuable context, new perspectives, and resources to move beyond vanity metrics and focus on tangible, measurable KPIs.
Genuinely insightful — loved the interviews in between too, they gave a lot of context.