18:42 — mast broadcasting. signal clear.

the reading: signal, no noise.
The publication for web3 growth

Marketing that *earns* attention onchain.

Playbooks and field notes on growing crypto products, from people who've done it

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Featured dispatch

Every startup does marketing. Most do it by accident.

Founders think marketing starts when there is budget for it. By then the headline is written, the channel is picked, and nobody wrote down who any of it was for. The cost is not a bad website. It is not being able to tell what went wrong.

By Filip Josipović · 10 min read
Dispatches from the frontierAll articles →

Written by *operators*

Field notes from people who build and grow onchain products.

Ross Neilson Ross Neilson Cofounder of TICC, building Specify, Outposts, Maru and of course W3A. Read articles → Wayne Hattingh Wayne Hattingh Always learning, never bored. Partnerships @TICC Read articles → Madusha Thilakarathna Madusha Thilakarathna Co-founder @ TICC. Building Specify, Outposts, Maru and W3A. Read articles → Ilya Zhukov Ilya Zhukov Five-time founder, Fundraising advisor, Fintech and Crypto CMO, and Guest instructor on the course. Read articles → Filip Josipović Filip Josipović Product marketing professional, 15+ years across agency, enterprise, and startups. Now consulting on marketing strategy for early-stage DeFi/Web3 startups: brand discovery, positioning, GTM. Background: Microsoft, Leo Burnett, B2B SaaS. Read articles →
Field reports

Read by the people *building* onchain.

What crypto marketers say about the work.

What was packaged as "5 hours" is honestly a full-blown masterclass — the type people charge 5 figures for.
Beltein
Gave me valuable context, new perspectives, and resources to move beyond vanity metrics and focus on tangible, measurable KPIs.
Tiago Emilio MaiaHype
Genuinely insightful — loved the interviews in between too, they gave a lot of context.
Karla