Open Onboarding
Advertising platforms that allow anyone to create accounts and explore without gatekeeping
Traditional Background
Traditional advertising platforms like Google Ads and Facebook Ads have always been self-service, allowing anyone to create accounts and start advertising. This openness democratized advertising access and drove platform adoption.
Web3 Evolution
Many web3 advertising platforms require special conversations or approvals before allowing account creation, creating unnecessary friction. Open onboarding - allowing anyone to create accounts and explore the platform - signals maturity and confidence in the product, unlike networks that primarily serve memecoin gambling ads.
Why It Matters
Even platforms with verification requirements can offer open onboarding for exploration. This transparency indicates a mature platform not afraid of scrutiny and confident in its value proposition, often correlating with positive sum approaches.
Red Flags
Platforms requiring special access or 'having the right conversation' before account creation often indicate immaturity, limited inventory, or poor product-market fit. Quality platforms with proper smart contract audit requirements should be confident in their offerings.