Overview
Addressable provides web3-enhanced targeting capabilities on existing social media ad networks like Twitter and Reddit. The platform offers wallet-based targeting and analytics tools, along with a Cost per Wallet (CPW) metric for tracking wallet-enabled user engagement. Supports 7 major blockchain networks.
Quick Tip
This platform uses CPM billing. Compare with CPA-based platforms if you want to pay only for results rather than impressions.
In Practice
Example
A Layer 1 blockchain used Addressable for Twitter ads targeting DeFi users
Result
Reached verified wallet holders but CPW metrics showed high costs per wallet interaction
Features
Traditional targeting with web3 enhancements
Wallet-based targeting and behavior analysis
Not available
Blockchain data integration
AI-powered optimization
23M+ wallet database across 7 blockchains
Enterprise platform
Enterprise sales model
400,000+ websites and mobile apps
Enterprise only
Pros
- Advanced web3 targeting on major social platforms
- B2B marketing capabilities
- Comprehensive analytics dashboard
- 23M+ wallet targeting database
Cons
- CPW is a tracking metric, not a pricing model
- Enterprise-only with higher minimums
- Limited pricing transparency
- Requires integration for conversion tracking
Frequently Asked Questions
Pricing
Min Budget
$10,000
Payment
Ad Formats
Targeting
Chains
Explore More
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