Back to Directory
    Addressable logo

    Addressable

    Web3 marketing intelligence platform for social media advertising

    Social media campaignsAwareness campaignsEnterprise projectsB2B marketing
    Founded 2022Tel Aviv, Israel

    Overview

    Addressable provides web3-enhanced targeting capabilities on existing social media ad networks like Twitter and Reddit. The platform offers wallet-based targeting and analytics tools, along with a Cost per Wallet (CPW) metric for tracking wallet-enabled user engagement.

    In Practice

    Example

    Case studies with large projects

    Result

    Mainly awareness campaigns showing high impression and interaction counts. Some B2B and CPW studies also.

    Read case study

    Features

    Pixel based tracking

    Traditional targeting with web3 enhancements

    Onchain Targeting

    Wallet-based targeting and behavior analysis

    Custom Targeting

    Not available

    Onchain Conversions

    Blockchain data integration

    Realtime Bidding

    AI-powered optimization

    Publisher Self Serve

    Enterprise platform

    Advertiser Self Serve

    Enterprise sales model

    Open Publisher Onboarding

    Via coinzilla partner

    Open Advertiser Onboarding

    Enterprise only

    Incrementality Test Availability

    Incrementality testing not available

    Pros

    • Web3 targeting on social platforms
    • B2B marketing capabilities
    • Comprehensive analytics dashboard

    Cons

    • CPW is used only as a tracking metric, not a pricing model
    • Pricing unclear with premiums on top of existing ad networks
    • Requires technical integration for conversion tracking

    Frequently Asked Questions

    Pricing

    CPMAdditional fees

    Min Budget

    $0

    Payment

    Bank transfer

    Ad Formats

    Social mediaDisplay

    Targeting

    Demographic onchain
    Visit Website

    Something wrong? If you notice any inaccurate information, contact us and we'll update it.