Overview
Blockchain-Ads offers a combination of traditional advertising with some web3 targeting features. The platform uses CPM campaigns and is trusted by major crypto exchanges.
In Practice
Example
Compound used Blockchain-Ads for a Layer3 quest campaign
Result
Healthy conversion numbers on incentivised campaign
Features
Pixel based tracking
Traditional targeting available
Onchain Targeting
Predefined crypto user categories
Custom Targeting
Onchain Conversions
Web3 enriched reporting via tracking pixel
Realtime Bidding
Programmatic available
Open Publisher Onboarding
Requires team consultation
Open Advertiser Onboarding
Requires team consultation
Incrementality Test Availability
Incrementality testing not available
Pros
- Extensive reach and publisher network
- Major crypto brands as clients
- Custom list targeting support
- Multiple ad formats available
Cons
- Requires consultation call for onboarding
- Enterprise-focused (higher minimums)
- Onchain targeting limited to predefined categories
Frequently Asked Questions
Pricing
CPM
Min Budget
$10,000
Payment
CryptoBank transfer
Ad Formats
Smart display adsNative adsVideoIn-app ads
Targeting
Demographic onchainBasic Demographic
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