Overview
Brave utilises their own browser and search engine as the location for their ads. Placements include the search engine results and new tab screen.
In Practice
Example
Chipotle ran New Tab Takeover ads on Brave
Result
The campaign generated 6.7 million impressions and 310,000 clicks (4.6% CTR)
Features
Pixel based tracking
Privacy-first approach, no cookies or tracking
Onchain Targeting
Web3 integration doesn't extend to targeting
Custom Targeting
Onchain Conversions
Realtime Bidding
Direct ad sales model, not programmatic
Open Publisher Onboarding
Limited to brave itself
Open Advertiser Onboarding
Open with minimum spend requirements
Incrementality Test Availability
Incrementality testing not available
Pros
- Large, engaged user base (100M+ MAU)
- Strong privacy protections
- Great for exposure campaigns for big brands
- High reported CTR
Cons
- Limited to Brave browser ecosystem only
- High minimum spend requirements on new tab takeover ($25,000)
- No onchain conversion tracking
- Privacy-first approach limits targeting options
Frequently Asked Questions
Pricing
CPMCPC
Min Budget
$500
Payment
Credit cardCrypto
Ad Formats
DisplaySearch
Targeting
Basic Demographic
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