Overview
Brave is one of the earliest ad networks with a slightly more interesting premise than just google ads but for crypto. They utilise their own browser and search engine as the location for their ads. This otherwise untapped inventory paired with the unique BAT token system is interesting to say the least, but doesn't come cheap.
Quick Tip
This platform uses CPM billing. Compare with CPA-based platforms if you want to pay only for results rather than impressions.
In Practice
Example
A major wallet provider ran New Tab Takeover ads on Brave
Result
Reached 5M+ unique users with high CTR but limited conversion tracking capability
Features
Privacy-first approach, no cookies or tracking
Web3 integration doesn't extend to targeting
Direct ad sales model, not programmatic
Limited to brave itself
Open with minimum spend requirements
Pros
- Large, engaged user base (65M+ MAU)
- Strong privacy protections
- Great for exposure campaigns for big brands
- High reported CTR
Cons
- Limited to Brave browser ecosystem only
- High minimum spend requirements ($10,000+)
- No onchain conversion tracking
- Privacy-first approach limits targeting options
Frequently Asked Questions
Pricing
Min Budget
$10,000
Payment
Ad Formats
Explore More
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