Overview
Google Ads has relaxed its crypto advertising policies in recent years, making it a viable option for certain crypto projects. As a mainstream advertising platform, it offers massive reach and sophisticated targeting capabilities, though without web3-specific features like on-chain targeting or verification.
Quick Tip
This platform uses CPM billing. Compare with CPA-based platforms if you want to pay only for results rather than impressions.
In Practice
Example
A regulated crypto exchange used Google Ads for brand awareness
Result
Massive reach to mainstream audiences but no ability to target based on on-chain activity
Features
Traditional cookie targeting
Traditional web2 platform, no blockchain integration
No Web3 wallet integration
Traditional advertising platform
Advanced programmatic advertising with AI optimization
No Web3 wallet integration
Pros
- Massive scale and global reach
- Access to mainstream, non-crypto audiences
Cons
- No web3-specific targeting or on-chain verification
- Restricted crypto advertising categories
- Requires regulatory compliance documentation
- Policy restrictions on messaging
- Crypto advertising policies subject to change
Frequently Asked Questions
Pricing
Min Budget
$100
Payment
Ad Formats
Targeting
Explore More
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