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    Specify

    Web3-native advertising platform with CPA pricing

    DeFi protocolsPerformance marketingResults-driven campaigns
    Founded 2025Remote (HQ in Estonia)

    Overview

    Specify focuses on bringing the best of web2 performance marketing to web3. With no technical implementation - using purely transaprent onchain data to target, track conversions and prove incrementality. The platform uses CPA billing where advertisers pay for verified on-chain results.

    In Practice

    Example

    CoW Swap used Specify to scale onchain growth

    Result

    Achieved 6x incrementality and $8m+ in verified trading volume

    Read case study

    Features

    Pixel based tracking

    Cookieless tracking approach

    Onchain Targeting

    Behavioral targeting based on dApp usage

    Custom Targeting

    Custom wallet lists supported

    Onchain Conversions

    Verifiable list of onchain conversions

    Realtime Bidding

    Available

    Open Publisher Onboarding

    Open integration with approval process

    Open Advertiser Onboarding

    Self-serve platform available

    Incrementality Test Availability

    Efficient causality testing available

    Pros

    • CPA-only pricing (pay for results)
    • Behavioral onchain targeting based on dApp usage
    • On-chain verifiable results
    • Open self-serve platform
    • Incrementality testing open to everyone

    Cons

    • Newer platform (founded 2025)
    • Not for everyone (requires minimum CVR to continue campaigns)
    • Web3-native projects only
    • Still scaling publisher network

    Frequently Asked Questions

    Pricing

    CPA

    Min Budget

    $1,000

    Payment

    Bank transferCrypto

    Ad Formats

    DisplayNative

    Targeting

    Behavioral onchain

    Chains

    EthereumBaseArbitrumOptimismHyperEVMAvalanchePolygonGnosisMonad
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    Something wrong? If you notice any inaccurate information, contact us and we'll update it.