Overview
Specify offers behavioral onchain targeting based on dApp usage patterns. The platform uses CPA-only billing where advertisers pay for verified on-chain results. Supports 8 blockchain networks and focuses on DeFi and web3-native projects. Does not work with gambling or memecoin projects.
Quick Tip
This platform offers CPA billing - you only pay for actual conversions, making it lower risk for performance-focused campaigns.
In Practice
Example
CoW Protocol used Specify to acquire new DeFi traders
Result
Achieved >1% view-through conversion rate, 45% lower CAC than CPM-based networks
Features
Cookieless tracking approach
Behavioral targeting based on dApp usage
Custom wallet lists supported
Verifiable list of onchain conversions
Available
Wallet linking for attribution
Open integration with approval process
Self-serve platform available
Pros
- CPA-only pricing (pay for results)
- Behavioral onchain targeting based on dApp usage
- On-chain verifiable results
- Open self-serve platform
- Custom wallet list support
Cons
- Newer platform (founded 2025)
- Limited to performance campaigns (not brand awareness)
- Requires web3-native projects only
- Smaller publisher network than established platforms
Frequently Asked Questions
Pricing
Min Budget
$500
Payment
Ad Formats
Targeting
Chains
