Overview
Spindl provides attribution and analytics for web3 companies, tracking user behavior from initial touchpoints through to on-chain actions like token swaps, NFT mints, and DeFi interactions. The platform combines web2 and web3 data to provide complete user journey mapping and enables performance-based advertising with on-chain conversion tracking. Acquired by Coinbase in 2024.
Quick Tip
This platform offers CPA billing - you only pay for actual conversions, making it lower risk for performance-focused campaigns.
In Practice
Example
A DeFi protocol on Base used Spindl for user acquisition
Result
Achieved clear attribution from ad impression to on-chain deposit, though total costs add up across all touchpoints
Features
Web2-to-web3 attribution tracking
Behavior targeting and wallet activity segmentation
Available
Attribution dashboard provided
Performance-based with on-chain conversions
Available
Invite-based
Invite-based onboarding
Pros
- Comprehensive attribution capabilities
- Deep behavioral web3 targeting
- Quality publisher network including Base
- Performance-based pricing options
- Custom targeting support
Cons
- Requires technical integration for attribution
- Invite-only access (no open onboarding)
- Hybrid billing model (charges for impressions, clicks, and conversions)
- Limited public information about platform
Frequently Asked Questions
Pricing
Min Budget
$5,000
Payment
Ad Formats
Targeting
Chains
