Memecoin & Gambling Advertisements
Low-quality advertising category dominated by speculative tokens and gambling platforms
Traditional Background
Traditional advertising networks heavily regulate gambling and speculative investment advertising due to consumer protection laws and platform reputation concerns. Google and Facebook have strict policies limiting such content.
Web3 Evolution
The vast majority of web2-style crypto advertising networks primarily serve memecoins and gambling sites due to lax regulatory oversight and high willingness to pay for traffic. These networks prioritize revenue over quality, creating breeding grounds for rugpulls and predatory projects that lack proper smart contract audit requirements.
Impact on Publishers
Networks that allow these advertisements typically have lower payouts for publishers and damage publisher reputation through association with low-quality content. Their lax compliance standards create regulatory risks for all participants, contrasting with positive sum approaches.
Recommendation
Serious web3 projects should advertise on platforms that explicitly prohibit gambling and speculative memecoin advertising to ensure brand safety and associate with quality publishers and audiences who appreciate native ads.