Wallet Linking
Technology that connects multiple wallet addresses to identify individual users across sessions
Traditional Background
Traditional advertising used cookie based targeting, device fingerprinting, and login data to track users across sessions and devices. This cross-session identification was crucial for attribution and retargeting effectiveness.
Web3 Evolution
Wallet linking solves the multi-wallet problem in web3 by identifying when multiple wallet addresses belong to the same user. This technology dramatically improves behavioral onchain targeting accuracy and conversion attribution by treating related wallets as a single user session, essential for accurate CAC calculations.
Implementation Details
Methods vary by platform - some use on-chain signifiers for privacy-friendly linking, while others may rely on device fingerprinting or cookie based targeting. The specific methodology is often proprietary technology that differentiates platforms and enables view through conversion tracking.
Impact
Significantly improves targeting effectiveness and conversion rates by providing more complete user profiles. Essential for accurate attribution in a multi-wallet environment where users commonly use different wallets for different purposes, critical for delayed conversions tracking.
Available Providers
Available on several advanced platforms, though implementation approaches vary significantly. Essential for cross chain attribution and onchain verifiability.