Behavioral Onchain Targeting
Advanced targeting based on users' historical on-chain behavior and dApp usage patterns
Traditional Background
Traditional behavioral targeting relied on cookie based targeting, browsing history, and purchase data to infer user interests and intent. Google and Facebook built empires on behavioral data, but it required extensive tracking infrastructure and raised privacy concerns.
Web3 Evolution
Blockchain's transparency enables unprecedented behavioral targeting without traditional tracking. Platforms can analyze users' complete on-chain history across multiple chains using cross chain attribution to understand preferences, risk tolerance, and product usage patterns. This creates more accurate targeting than traditional methods while being completely verifiable through onchain verifiability.
Capabilities
Advanced platforms offer targeting based on specific dApp usage, transaction patterns, token holdings, DeFi strategies, and more. For example, advertisers can use competitor conquest campaigns to target users who have provided liquidity to specific Uniswap V3 pools or used particular yield farming strategies, enabling liquidity provider targeting.
Key Advantages
Goes far beyond basic demographic targeting to enable hyper-specific campaigns with significantly higher conversion rates. The data is permanent, cross-platform, and doesn't rely on cookies or user permissions, making it superior for calculating accurate CAC and ROI.