Behavioral Onchain Targeting
Advanced targeting based on users' historical on-chain behavior and dApp usage patterns
The blockchain's transparency enables analysis of user behavior without cookies or tracking pixels.
What Can Be Targeted
Specific dApp usage, transaction patterns, token holdings, DeFi strategies, liquidity provision, NFT activity, and more. For example: target users who've provided liquidity to specific Uniswap V3 pools (liquidity provider targeting), used particular yield farming strategies, or interacted with competitor protocols (competitor conquest campaigns).
Key Advantages
More accurate than traditional behavioral targeting because it's based on actual onchain actions rather than inferred intent from browsing behavior. The data is permanent, verifiable, works across platforms, and doesn't require cookie based targeting or user permissions.
Enables hyper-specific campaigns with significantly better CAC and ROI results than basic demographic targeting.