Contributor

Filip Josipović

Product marketing professional, 15+ years across agency, enterprise, and startups. Now consulting on marketing strategy for early-stage DeFi/Web3 startups: brand discovery, positioning, GTM. Background: Microsoft, Leo Burnett, B2B SaaS.

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Nº 1

Every startup does marketing. Most do it by accident.

Founders think marketing starts when there is budget for it. By then the headline is written, the channel is picked, and nobody wrote down who any of it was for. The cost is not a bad website. It is not being able to tell what went wrong.

Filip Josipović · 10