Nº 1
Sometimes growth comes from luck.
A short story about how we stumbled upon our best growth channel that boosted our ranks from 750 to over 21,000 users in just over a week.
Nº 2
Killed at the bottom
How to defend a good campaign when the numbers say otherwise
Nº 3
Every startup does marketing. Most do it by accident.
Founders think marketing starts when there is budget for it. By then the headline is written, the channel is picked, and nobody wrote down who any of it was for. The cost is not a bad website. It is not being able to tell what went wrong.
Nº 4
Make sure you don't have retention backwards.
Your first ten users already know.
Nº 5
Boring problems
A lot of good crypto companies died this year. The reason is boring
Nº 6
50+ campaigns and everyone's first ask is new users. It's not where volume comes from.
Your most valuable users already left once.
Nº 7
Code got cheap. Distribution got expensive.
More products bidding for the same finite attention. This doesn't make distribution harder, it makes it expensive. Different problem, different fix.
Nº 8
Why crypto marketing feels a decade behind web2
We worked this out the embarrassing way: by being the problem.
Nº 9
How to run a user survey that actually qualifies
We built our first product without asking a single user what they wanted. The survey that fixed that mistake is worth copying.
Nº 10
Our course just became something bigger
We started Web3-Advertising as a course and had huge success. After a limited launch we had over 200 sign
Nº 11
Three places web3 advertising is broken
Your campaigns could be doing better than you think.