Nº 1
Founders think marketing starts when there is budget for it. By then the headline is written, the channel is picked, and nobody wrote down who any of it was for. The cost is not a bad website. It is not being able to tell what went wrong.
Nº 2
Your first ten users already know.
Nº 3
A lot of good crypto companies died this year. The reason is boring
Nº 4
Your most valuable users already left once.
Nº 5
More products bidding for the same finite attention. This doesn't make distribution harder, it makes it expensive. Different problem, different fix.
Nº 6
We worked this out the embarrassing way: by being the problem.
Nº 7
We built our first product without asking a single user what they wanted. The survey that fixed that mistake is worth copying.
Nº 8
We started Web3-Advertising as a course and had huge success. After a limited launch we had over 200 sign
Nº 9
Your campaigns could be doing better than you think.