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    Basic Demographic Targeting

    Traditional targeting options like geography, device type, and operating system

    Primary Uses

    Geographical restrictions for regulatory compliance, device optimization (mobile vs. desktop), and basic localization. Essential for legal requirements but limited for performance optimization.

    Limitations

    Provides no insight into user interests, behavior, or value potential. Insufficient on its own for effective web3 campaigns where user intent and onchain experience are strong predictors of conversion.

    See behavioral onchain targeting for a more advanced approach