Demographic Onchain Targeting
Basic targeting based on wallet characteristics like balance, chains used, and general activity levels
Targeting based on wallet characteristics rather than traditional demographics like age or gender. Includes wallet age, transaction frequency, estimated portfolio value, preferred chains, and general activity levels.
What It Offers
A step up from basic contextual targeting, providing surface-level insights into user sophistication and engagement. Helps segment audiences into broad categories: new vs experienced users, high vs low activity, single-chain vs multi-chain.
Limitations
Provides only basic segmentation without insight into specific interests, protocol preferences, or user intent. Misses the rich behavioral data available onchain that reveals what users actually do with their wallets (behavioral onchain targeting).
Less effective than behavioral targeting for conversion optimization because it doesn't indicate genuine interest in your product category.
When to Use
Useful for broad campaign setup or initial audience filtering before layering on more specific behavioral criteria. Most effective when combined with behavioral targeting rather than used alone.