Competitor Conquest Campaigns
Advanced advertising strategy targeting users of competing protocols to win market share
Instead of building awareness from scratch, you reach users who've already demonstrated interest in your product category.
Why It Works in Web3
Blockchain transparency makes competitor conquest precise and straightforward. You can target users based on their actual onchain behavior: deposits in competing DeFi protocols, trades on rival DEXs, liquidity provision to specific pools, or holdings of competitor tokens.
These users represent high-quality prospects—they're already educated about the space, have the technical knowledge to use similar protocols, and have demonstrated real intent through onchain actions.
Examples
A new DEX targets users who've traded on Uniswap. A lending protocol targets users who've deposited on Aave. A yield optimizer targets users who've provided liquidity to specific Curve pools.
The behavioral onchain targeting can be extremely specific based on transaction history, amounts, recency, and behavior patterns.
Strategic Value
Higher conversion rates and better CAC than broad awareness campaigns because you're reaching users who already understand the value proposition and have the capability to convert immediately.