Custom Targeting
Advanced targeting option allowing advertisers to upload custom lists of wallet addresses
Uploading your own list of wallet addresses to target specific users with ads. The web3 equivalent of email list remarketing in traditional advertising.
Use Cases
Remarketing to existing users who haven't completed key actions. Competitor conquest campaigns by targeting wallets that use competing protocols. Campaigns to specific community members (DAO participants, NFT holders, event attendees). High-value customer retention or reactivation campaigns.
Why It's Valuable
Enables precise targeting based on your own research, data analysis, or business intelligence rather than relying solely on platform targeting options. Particularly useful for sophisticated marketers running B2B campaigns, focused retention efforts or retargeting campaigns.
Limitations
Requires technical expertise to compile and manage wallet address lists. Most effective when combined with other targeting methods rather than used in isolation. Scale is limited by list size.