Custom Targeting
Advanced targeting option allowing advertisers to upload custom lists of wallet addresses
Traditional Background
Custom audience targeting in traditional advertising allowed uploaded email lists, phone numbers, or customer IDs for precise remarketing to known audiences. This enabled highly targeted campaigns to existing customers or prospects.
Web3 Evolution
In web3, custom targeting typically involves uploading lists of wallet addresses for precise targeting. This enables remarketing to existing users, competitor conquest campaigns to competitor audiences, or campaigns to specific community members based on the advertiser's own data analysis using behavioral onchain targeting.
Use Cases
While niche, this feature is invaluable for sophisticated marketers who want to target specific wallet addresses based on their own research, competitor analysis, or existing customer data. Particularly useful for B2B web3 marketing or high-value customer retention campaigns that improve ROI.
Limitations
Requires technical expertise to compile and manage wallet address lists. Most effective when combined with other targeting methods like token gated advertising rather than used in isolation.