Liquidity Provider Targeting
Specialized targeting of users who provide liquidity to decentralized exchanges and DeFi protocols
Traditional Background
No traditional equivalent - this targets a uniquely web3 behavior pattern of providing liquidity to decentralized financial protocols.
Web3 Evolution
Liquidity providers represent sophisticated DeFi users with significant capital and deep protocol understanding. They're often early adopters and influential community members, making them highly valuable targets for relevant DeFi marketing campaigns with excellent ROI potential.
Implementation
Available through behavioral onchain targeting on advanced platforms. Some platforms have successfully run competitor conquest campaigns targeting Uniswap V3 LP token holders for relevant DeFi protocols using onchain verifiability.
Audience Value
LP token holders typically have higher account values, better understanding of DeFi mechanics, and longer engagement timelines. They represent sophisticated users who are more likely to evaluate and adopt new DeFi protocols based on merit rather than hype, leading to better CAC metrics.
Targeting Precision
Can be highly specific - targeting providers of particular trading pairs, specific protocols, or LP positions within certain value ranges using cross chain attribution. This precision enables highly relevant messaging and superior conversion rates for CPTx campaigns.