Onchain Verifiability
The ability to independently verify advertising campaign results using blockchain data
Traditional Background
Traditional advertising relied on platform-provided analytics with no independent verification. Advertisers had to trust Google, Facebook, or other platforms' reporting without ability to audit results independently.
Web3 Evolution
Blockchain enables unprecedented transparency in advertising results. Advanced platforms can provide lists of on-chain conversions with links to block explorers, allowing advertisers to verify claimed results independently using immutable blockchain data. This is crucial for accurate CAC and ROI calculations.
Unique Value
This feature is incredibly niche, found on only one or two platforms, but represents the ultimate in advertising accountability. Advertisers can see exactly what users did with verifiable transaction hashes, eliminating any possibility of fraudulent reporting that could skew CPTx billing.
Implementation Details
Requires sophisticated attribution technology like cross chain attribution that can connect advertising exposure to on-chain actions while maintaining user privacy through wallet linking. The technical complexity explains why so few platforms offer this feature.