Smart Contract Audit Requirements
Verification processes that quality advertising networks use to prevent promoting dangerous or fraudulent projects
Traditional Background
Traditional advertising networks have always had some form of advertiser verification, typically focusing on business licenses, payment verification, and content guidelines. However, they rarely needed to evaluate technical security risks.
Web3 Evolution
Web3 advertising networks face the unique challenge of evaluating smart contract security before allowing projects to advertise. Users who interact with advertised protocols risk losing funds to bugs, exploits, or rug pulls, making technical verification crucial for user safety and positive sum principles.
Verification Process
Quality advertising networks implement documented processes to verify projects before accepting them as advertisers. This typically includes reviewing smart contract audits, checking for proper security practices, evaluating team transparency, and ensuring projects aren't obvious memecoin gambling ads or scams designed to exploit airdrop farming detection vulnerabilities.
Platform Differentiation
The presence of a proper, documented audit requirement process in a platform's documentation or policies is a strong indicator of network quality and open onboarding maturity. Networks without clear verification processes often end up promoting dangerous projects that harm users and damage publishers.
Risk Mitigation
Proper verification helps networks avoid association with rug pulls, exploit-prone protocols, or other security breaches that could damage publisher relationships and user trust. It's essentially quality control for the entire advertising ecosystem, supporting positive sum approaches over quick profit extraction.
Documentation Importance
Look for advertising networks that clearly document their project verification process in their policies or documentation. This transparency indicates they take user safety seriously and have mature operational procedures, often correlating with support for advanced features like CPTx and onchain verifiability.
Business Impact
Networks with strong verification processes often attract higher-quality advertisers and can charge premium rates because publishers trust that advertised projects won't harm their users, creating better ROI for all participants.