Our course just became something bigger
We started Web3-Advertising as a course and had huge success. After a limited launch we had over 200 sign ups and loads of people achieving the certificate.
A quick update on what’s changed, because it’s quite a bit.
We’ve turned the course into W3A: a learning hub for web3 advertising and growth. The course was a fixed set of lessons, not very flexible. W3A is a living thing: articles, tools, and a newsletter that keeps growing as the space evolves.
The original course hasn’t gone anywhere, btw. It’s still up, still free, and still yours to work through (or share with someone on your team). You’ll find the link in the menu bar.
Our first article is live:
"Three places web3 advertising is broken."
wayne hattingh
It's the argument we keep coming back to: why power users don't click ads, why click-based attribution misses most of what actually happens, and why most of the ways people pay for growth in crypto are quietly broken.
What's coming:
We're porting the course lessons into proper articles, Better structured and easier to reference than sifting through modules when you just need one answer.
And we're going beyond the course.
Performance campaigns are still where we've got the most scars and the most to say, but there's a lot more to marketing a product in web3, and we want to cover all of it.
More written pieces, some video, and likely a few guest contributions from people running growth at protocols you'd recognise.
The idea is real people and real campaigns, with actual learnings and advice, for everyone to benefit and not just another faceless content mill.
If you'd like to talk to us at any time, we're in Discord, and we also read every reply to these emails.
Feel you have something to add?
There's always more, especially from those around us.
If you have real experience in some section of marketing in web3, regardless of where it lands on the spectrum of marketing, we'd love to hear from you.
Ross Neilson
Go have a look around W3A and tell us what's missing or wrong, or what you wish existed.
We're early enough that your feedback genuinely changes the roadmap.
Thanks,
Ross & Madusha
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Ross Neilson — Cofounder of TICC, building Specify, Outposts, Maru and of course W3A. Website