Nº 1
Don't measure the wrong crowd, very accurately.
Web3 needs better targeting.
Contributor
Ross Neilson
Cofounder of TICC, building Specify, Outposts, Maru and of course W3A.
Nº 2
Sometimes growth comes from luck.
A short story about how we stumbled upon our best growth channel that boosted our ranks from 750 to over 21,000 users in just over a week.
Nº 3
50+ campaigns and everyone's first ask is new users. It's not where volume comes from.
Your most valuable users already left once.
Nº 4
Code got cheap. Distribution got expensive.
More products bidding for the same finite attention. This doesn't make distribution harder, it makes it expensive. Different problem, different fix.
Nº 5
Our course just became something bigger
We started Web3-Advertising as a course and had huge success. After a limited launch we had over 200 sign