Nº 1
What are you actually paying for?
Everything that happens between a wallet connecting and you paying for a user.
Contributor
Madusha Thilakarathna
Co-founder @ TICC. Building Specify, Outposts, Maru and W3A.
Nº 2
You can't tell a good user from their first trade.
The whale and the tourist look the same on their first trade. Only time tells them apart.
Nº 3
Crypto has a search problem.
We spend fortunes getting attention in web3 and almost nothing getting found. Crypto decided search doesn't apply, but it does.
Nº 4
Killed at the bottom
How to defend a good campaign when the numbers say otherwise
Nº 5
Why crypto marketing feels a decade behind web2
We worked this out the embarrassing way: by being the problem.