Nº 1
What are you actually paying for?
Everything that happens between a wallet connecting and you paying for a user.
Nº 2
What happens after the test
After the test, you choose how you want to pay for the users we bring you.
Nº 3
We don't guess
Our targeting runs on what wallets have actually done.
Nº 4
Why we start everyone on a small test
Proof we can deliver, before you commit any real budget.
Nº 5
Every bad hiring experience is a brand problem
Every interaction with your project either builds trust or burns it
Nº 6
You can't tell a good user from their first trade.
The whale and the tourist look the same on their first trade. Only time tells them apart.
Nº 7
Don't measure the wrong crowd, very accurately.
Web3 needs better targeting.
Nº 8
Crypto has a search problem.
We spend fortunes getting attention in web3 and almost nothing getting found. Crypto decided search doesn't apply, but it does.
Nº 9
Sometimes growth comes from luck.
A short story about how we stumbled upon our best growth channel that boosted our ranks from 750 to over 21,000 users in just over a week.
Nº 10
Killed at the bottom
How to defend a good campaign when the numbers say otherwise
Nº 11
Every startup does marketing. Most do it by accident.
Founders think marketing starts when there is budget for it. By then the headline is written, the channel is picked, and nobody wrote down who any of it was for. The cost is not a bad website. It is not being able to tell what went wrong.
Nº 12
Make sure you don't have retention backwards.
Your first ten users already know.
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