KPIs & data
10 of 54 terms in Metrics • Sorted alphabetically
The conversion rate that occurs naturally without any paid advertising.
The average cost to acquire a new paying customer, the most important metric for evaluating marketing effectiveness
Percentage of users who click on an advertisement after seeing it - a leading indicator of ad engagement
Percentage of users who see your ad and complete the target action - the primary optimization metric
Total revenue a user generates over their entire relationship with your protocol
The relationship between what users are worth and what they cost to acquire - the fundamental sustainability metric
Revenue generated per dollar spent on advertising, the ultimate measure of campaign profitability
Whether campaigns generate more revenue than they cost in investment
Measuring advertising campaign impact on Total Value Locked in DeFi protocols
Metrics that look impressive but don't indicate business success or profitability.