Audience focus
9 of 54 terms in Targeting • Sorted alphabetically
Traditional targeting options like geography, device type, and operating system
Advanced targeting based on users' historical on-chain behavior and dApp usage patterns
Targeting ads based on the content being viewed rather than user identity or behavior history
Traditional web tracking using browser cookies to identify and target users across sessions
Advanced targeting option allowing advertisers to upload custom lists of wallet addresses
Basic targeting based on wallet characteristics like balance, chains used, and general activity levels
Specialized targeting of users who provide liquidity to decentralized exchanges and DeFi protocols
Showing ads to users who previously interacted with your protocol but didn't convert, or who converted but you want to re-engage.
Targeting campaigns to users who hold specific tokens or NFTs