beginner
3 min read
Call-to-Action Best Practices
Crafting clear, frictionless CTAs that drive action
The CTA tells users what to do next. Make it clear and frictionless.
• • •
Strong CTAs
- "Start Trading" (clear, action-oriented)
- "Try with $10" (low commitment, specific)
- "See Live Rates" (informational, no commitment)
- "Compare Fees" (useful, builds case)
Weak CTAs
- "Learn More" (vague, no clear benefit)
- "Get Started" (generic, overused)
- "Click Here" (lazy, tells them nothing)
• • •
Match CTA to stage of awareness
- Unaware → "See How It Works"
- Aware → "Compare to [Competitor]"
- Considering → "Try It Free"
- Ready → "Trade Now"