CourseTargeting - The Right Ad to the Right Person at the Right TimeThe Power of Exclusion Targeting
beginner
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The Power of Exclusion Targeting
Using exclusions to reduce wasted spend
One often overlooked aspect of targeting is deciding who not to show ads to.
Exclude
- Your existing users (no need to pay to advertise to people already using your product)
- Recent converters (avoid over-advertising after a completed action)
- Wallets identified through heuristics as low-quality, automated, or farming behavior
Effective exclusion targeting reduces wasted spend and helps concentrate budget on users who are more likely to convert.
While results vary by campaign and audience, disciplined exclusion is often one of the simplest ways to improve efficiency without sacrificing volume.
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