beginner
3 min read
The Subscription Model Mindset
Treating performance marketing as essential infrastructure
Think of successful performance marketing like a subscription service:
The Model
Pay $50K/month → Receive 2,000 high-quality users
As long as the unit economics work (LTV > CAC), you have a "subscription" to user acquisition. This changes budgeting from discretionary spending to essential infrastructure.
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Benefits of this mental model
- Predictable growth planning
- Justifies consistent budget allocation
- Frames marketing as investment, not expense
- Makes scaling decisions mathematical, not emotional
If you can profitably "subscribe" to 10,000 users per month, that's a massive competitive advantage.