CourseTargeting - The Right Ad to the Right Person at the Right TimeQuestions to Ask Any Ad Platform About Targeting
beginner
2 min read
Questions to Ask Any Ad Platform About Targeting
Essential questions to evaluate targeting capabilities
Before launching with any web3 ad network, ensure you understand their targeting capabilities:
Key Questions
- What behavioral signals can I target? (Recent activity? Specific protocols? Transaction types?)
- How recent is your data? (Real-time? Daily? Weekly updates?)
- Can I exclude audiences? (Important for not advertising to existing users)
- What's the minimum audience size for a campaign? (Helps understand scale limitations)
- Can I layer multiple targeting criteria? (Active DeFi users AND NFT holders AND bridgers)
- How do you handle multi-wallet users? (Deduplication or Sybil detection approach)
- Can I see audience size before launching? (Forecast potential reach)
- What makes a wallet eligible to be targeted or counted? (Impression rules, time windows, deduplication)