intermediate
4 min read
Partnership Approach with Networks
Building strategic relationships with ad networks
The best advertiser-network relationships are partnerships, not vendor relationships.
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What partnerships look like
- Monthly or bi-weekly calls to review performance
- Proactive optimization suggestions from network
- Early access to new publishers/features
- Transparent data sharing both directions
- Commitment-based pricing or volume-based incentives where available
Your role in partnership
- Share conversion data and feedback openly
- Give networks time to optimize before pulling spend
- Communicate budget and growth plans
- Help networks understand your user journey
- Test new features/formats they suggest
Many cutting-edge web3 ad networks are still scaling their publisher capabilities. Building relationships now means you scale together - getting early access to new channels as they become available.