beginner
3 min read
Visual Design Principles
Design best practices for web3 ad creative
Even with great copy, design matters:
• • •
Design Principles
Hierarchy: Most important element (usually benefit statement) should be largest and most prominent
Whitespace: Don't cram everything in. Give elements room to breathe.
Data Visualization: When showing numbers (APY, fees, volume), use simple charts or comparisons, not just text
Brand Consistency: Use colors and style that match your protocol's identity
Avoid
- Cluttered layouts with too many elements
- Poor contrast (hard to read text)
- Generic stock imagery
- Busy backgrounds that compete with message