beginner
4 min read
What You Can Test
The many variables you can experiment with
Creative Elements
- Headlines and primary messaging
- Images, visuals, charts
- CTA button text and color
- Copy length and specificity
- Value propositions (cost savings vs. earnings vs. speed)
Targeting Variations
- Narrow vs. broad audience definitions
- Different behavioral segments
- Geographic targeting
- Recency requirements (active last 7 days vs. 30 days)
Landing Page Elements
- Hero messaging
- Form length and fields
- Trust signals placement
- Page structure and flow
Bidding and Budget
- CPA targets (bid more vs. bid less)
- Budget pacing (even vs. accelerated)
- Time of day targeting