beginner
2 min read
What to Track in Your Dashboard
Simple dashboard structure for decision-making
Daily View
- Spend today
- Conversions today
- CPA today
- Conversion rate today
Weekly View
- Total spend this week
- Total conversions this week
- ROAS this week
- Week-over-week trends
Monthly View
- Total acquisition cost
- Cohort retention curves
- LTV:CAC ratio
- Incrementality test results