beginner
4 min read
Understanding Your Audience's Sophistication
Matching your message to your audience's knowledge level
Web3 users span a massive range of knowledge levels:
• • •
Crypto-native degens
- Trade daily, understand DeFi mechanics deeply
- Respond to technical details, APY comparisons, capital efficiency
- Skeptical of hype, want concrete advantages
- Language: Technical, assumes knowledge
Crypto-curious experimenting
- Have tried a few protocols, understand basics
- Want simplicity and clear value propositions
- Still learning, appreciate guidance
- Language: Clear but not condescending
Crypto-new but wallet-active users
- Newer users with limited protocol experience
- Need education and hand-holding
- Fear of losing funds, making mistakes
- Language: Simple, reassuring, educational
• • •
Key Principle
Your messaging must match the audience segment you're targeting. Speak to degens like degens. Speak to newcomers like guides, with clarity and guidance.