High-Performing Ad Creative Patterns
Proven creative patterns that consistently outperform
Based on analysis of thousands of web3 ads, these patterns consistently outperform:
"[Your protocol] vs. [competitor] - X% lower fees, Y% higher yields"
Why it works: Directly addresses switching consideration, gives concrete reason to try
"Earn 12.4% APY on USDC" not "Earn high yields"
Why it works: Specificity creates credibility, gives users something to evaluate
"Start with $10 to test. No minimum deposit."
Why it works: Lowers barrier to trial, acknowledges user concerns
"Join 45K users earning..." or "Trusted by Aave, Curve, and..."
Why it works: Reduces perceived risk, validates choice
"Earn 20% APY for first 30 days" not "Limited time offer!"
Why it works: Creates real deadline without feeling manipulative
"Tired of high gas fees? Trade on [L2] for $0.15 per swap"
Why it works: Resonates with known pain point, offers clear solution