When Performance Marketing Becomes Self-Sustaining
The flywheel of profitable user acquisition
The long-term goal is performance marketing that can fund continued growth through user revenue.
- Spend $50K on user acquisition
- Acquire 1,000 users at $50 CAC
- Users generate $100K in revenue over an initial period
- Net profit: $50K
- Reinvest a portion of returns into the next cycle
- Repeat with disciplined measurement
This is not guaranteed and does not happen overnight. It requires:
- CAC materially below expected LTV (often <50%)
- Revenue realization within a reasonable time horizon
- Strong retention (users staying active)
- Ability to scale spend without collapsing unit economics
When these conditions are met, performance marketing begins to function less like discretionary spend and more like growth infrastructure — where budgets are set based on expected returns, not intuition.
Congratulations! You've completed the Web3 Performance Marketing course. You now have a comprehensive understanding of targeting, attribution, incrementality, creative, testing, publisher dynamics, and scaling strategies for web3 advertising.
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