intermediate
3 min read
Messaging for Different Campaign Goals
Tailoring creative to specific campaign objectives
User Acquisition
Focus on primary value proposition and differentiation
Example: "Swap tokens with 40% lower fees than [competitor]"
Feature Adoption
Highlight specific feature benefit to existing users
Example: "Your staked ETH can now earn 3% additional yield through lending"
Reactivation
Remind dormant users what's improved or what they're missing
Example: "We've added 15 new tokens since you last visited"
Retention
Reinforce value and deepen engagement
Example: "You've saved $340 in fees this month. Keep using [protocol] for the best rates"