beginner
4 min read
Common Creative Mistakes in Web3
Pitfalls to avoid when crafting web3 ad creative
1. Too much jargon too fast
"Leverage our omnichain intent-based architecture for maximum capital efficiency"
Users need to understand your value proposition in 3 seconds. If it requires a glossary, simplify.
2. Leading with features instead of benefits
"Built on optimistic rollups with fraud proof system"
Unless technical architecture is your differentiator for sophisticated users, lead with what it enables, not how it works.
3. Vague superlatives
"The best DeFi experience" / "Revolutionary protocol"
Every project claims this. Be specific about what makes you better.
4. Ignoring user concerns
Only showing upside, never addressing risks or fears
Web3 users are sophisticated. Acknowledging tradeoffs builds trust.