intermediate
3 min read
Metrics by Campaign Stage
Different metrics matter at different stages
During Testing (Weeks 1-4)
Focus: Is performance possible? Track: Conversion Rate, CPA, Early retention signals.
During Scaling (Months 2-6)
Focus: Is performance repeatable? Track: ROAS, LTV:CAC ratio, Conversion volume.
At Maturity (6+ Months)
Focus: Is performance sustainable? Track: Portfolio-level ROAS, Cohort retention, Incrementality results.