intermediate
5 min read
Creative Testing Framework
Systematic approach to testing creative variations
Don't guess what will work. Test systematically:
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Test 1: Message Angle
- Variant A: Cost savings focus ("50% lower fees")
- Variant B: Earnings focus ("Earn more on your trades")
- Variant C: Speed focus ("Settle in seconds, not minutes")
Test 2: Specificity Level
- Variant A: General ("Better rates")
- Variant B: Somewhat specific ("Up to 15% better rates")
- Variant C: Highly specific ("12.3% better rates on average")
Test 3: Audience Sophistication
- Variant A: Technical ("Automated rebalancing across correlated pairs")
- Variant B: Mid-level ("Smart strategies that optimize your positions automatically")
- Variant C: Simple ("Make more money with less work")
• • •
Testing Best Practice
Run each test until you have 100+ conversions per variant, then double down on winners.