intermediate
2 min read
Questions to Ask About Attribution
Essential questions to understand attribution implementation
Key Questions
- What's your attribution model? (Last-touch, first-touch, multi-touch?)
- What's the default attribution window? (Can I customize it?)
- How do you handle multi-wallet users? (Clustering, deduplication, Sybil detection?)
- Can I exclude existing users from attribution?
- What conversion events can you track?
- Can I verify attribution independently?