Testing Velocity
Accelerating learning through continuous creative testing
The faster you test creative, the faster you find winners:
Campaign 1: Launch 3 message variants
Campaign 2: Cut worst performer, test 2 new variants against winner
Campaign 3: Cut worst performer, test 2 new variants against winner
Ongoing: Continuous testing cycle
This compounds learning. After 12 weeks, you've tested 24+ variants and have high confidence in what works.
Creative determines whether users engage. Testing determines why they do. Next, we'll apply the scientific method to marketing — using A/B testing to isolate variables, validate assumptions, and turn creative intuition into repeatable, provable results.
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