beginner
4 min read
Why Now Is the Perfect Time to Test
Market timing and early mover advantages
Web3 advertising is still early. Many high-quality publishers have not yet fully integrated performance advertising, and competition for inventory is lower than it will be in 1-2 years.
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Current advantages
- Lower costs: In many segments, supply still exceeds advertiser demand
- Better inventory access: Premium publishers still available
- Early relationships: Build partnerships before competition intensifies
- Testing opportunities: Can experiment without huge spend
- Network growth: Ad platforms actively expanding publisher base
What's coming
As more protocols recognize the value of performance advertising, demand will increase. CPMs and CPAs are likely to increase as demand grows. Premium inventory will become competitive. Early movers who establish relationships now will have better access and pricing long-term.