intermediate
3 min read
Technical vs. Benefit-Focused Messaging
When to use technical details vs. simple benefits
Technical messaging works when
- Targeting sophisticated users
- Product has genuinely novel mechanisms
- Audience values understanding how things work
- Competing on technical superiority
Example: "Concentrated liquidity positions with 10x capital efficiency vs. v2 pools"
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Benefit messaging works when
- Targeting broader audiences
- Product solves clear problem
- Users care about outcomes more than mechanisms
- Market is cluttered and you need to cut through
Example: "Earn 2x more from the same liquidity"
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Know Your Audience
Degens want technical details. Normies want simple benefits.